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Episode 5: Battle-Tested Leadership Principles in Times of Change and Uncertainty – Key Takeaways from the Annual 'Chefdagen'
In this podcast episode, we dive deep into effective modern leadership that thrives in environments of constant change and uncertainty.
Jul 9


Happy International Women's Day
Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.
Mar 9


Episode 1: How to scale your tech business: Crawl-Walk-Run and the 4 P's for Sustainable Growth
Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.
Mar 8


A futurist’s model for organizational development and its implications for B2B marketing
A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.
Dec 4, 2025


It's a marathon, not a sprint – Five B2B marketing rules for sustainable business growth
The pressure for rapid growth is immense in today's business landscape. Learn about five B2B marketing rules for building a brand and business that lasts.
Nov 8, 2025


Key strategic insights from Chefdagen 2025
Important take-aways and key insights from the annual leadership conference Chefdagen.
Oct 31, 2025


SUNMICO core competencies for transformation and growth
Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.
Oct 21, 2025


Nordic Software Summit 2025 – Part 3: The leadership journey for scale-ups
Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.
Sep 16, 2025


Nordic Software Summit 2025 – Part 2: The internationalization journey
Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.
Sep 11, 2025


Customer insights to fuel transformation and growth
Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.
Jun 11, 2025


Power Women in Tech - Culture and values in times of change
Breakfast event with the Power Women in Tech network at Nordnet in Stockholm, discussing culture, values and leadership.
May 28, 2025


New video: How to create sustainable business growth in B2B
First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.
May 2, 2025


Film shoot - How to create sustainable business growth in B2B
We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.
Nov 29, 2024
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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