Client: Comintelli
Assignment
Comintelli is a global leader in competitive intelligence for enterprises. Its mission is to empower strategic decision-making through Intelligence as a Solution and to become the most trusted global partner for competitive intelligence. Recognized for its powerful Software-as-a-Service (SaaS) platform, professionalism, reliability, and exceptional customer service, Comintelli streamlines the way organizations discover, analyze and act on market and competitive intelligence.
In 2025, SUNMICO was engaged to provide Comintelli with strategic marketing advisory and customer insights for repositioning, branding, marketing planning and customer engagement. Our executive marketing consultant Mimmis Cleeren, and Customer experience (CX) and brand loyalty (NPS) expert Pernilla Brouzell were brought in to give the client the direction needed for the company's next growth phase.
Execution
-
Workshops with members of management team and internal interviews
-
Situation analysis (current vs desired state), review of company strategy and marketing to date
-
New vision, mission, wanted position, brand values
-
Agency sourcing process: helped evaluate brand design agencies and provided input and feedback for brand revamp
-
Customer insights and brand loyalty survey
-
Internal interviews and employee survey
-
Developed Marketing Strategy and recommendations for how to drive transformation and growth
Results
-
Customer-focused, data-driven decision-making materials
-
5 new reference customers
-
Strategic insights to enhance customer satisfaction, brand loyalty, operational efficiency, and product improvements
-
Strategic input for brand revamp and new website, aligned with Comintelli's new vision: “Intelligence that shapes the future”
-
Clear market positioning against competitors
-
Customer insights for improved value proposition, messaging and segmentation
-
Marketing priorities for the next 12-18 months aligned with company strategy
-
Identified focus areas for leadership and communication
-
Comprehensive understanding of the customer journey from awareness to retention
We’ve had the pleasure of working with Sunmico on marketing and customer engagement strategy at Comintelli. They supported us with a structured customer survey, sharpened our marketing approach, and provided valuable insights on how to strengthen our engagement with clients.
Their combination of strategic thinking, creativity, and hands-on execution has made a real difference for us. I highly recommend them to anyone looking for smart, dedicated partners in marketing and customer success..
Peter Ahnegård, Chief Revenue Officer, Comintelli