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Breaking through the "Growth Wall": 6 common barriers for tech scale-ups
Many tech companies struggle to transition from startup to global growth engine. Here are six common challenges facing tech CEOs on the scale-up journey.
2 days ago


Episode 4: The B2B SaaS Scaling Playbook – Nordic Tech Marketing Insights
New Sunmico podcast episode with key insights and tips from key Nordic tech events for scaling up your business.
May 8


DeepTech as Europe’s springboard – Top 5 takeaways from the THINGS 11th Anniversary
Recap of THINGS 11th anniversary event in Stockholm, focused on deeptech-driven ecosystem building, corporate collaboration and venture capital.
May 5


Why rebrand after an M&A?
B2B marketing consultancy expert shares ten tips for when to consider rebranding as a result of mergers and acquisitions (M&A’s).
Apr 30


Episode 3: The B2B Content Divide – When to gate your expertise and when to share it freely
This episode tackles one of the most debated topics in B2B marketing: the choice between gating valuable content behind forms or sharing it freely.
Apr 16


10 week program for female entrepreneurs
Sunmico's CEO sharing some of her experiences from a business mentor program, and how this will benefit B2B customers.
Apr 4


Episode 2: The 95-5 Rule – How B2B companies must conquer the Long vs. Short for sustainable growth
In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.
Mar 23


New B2B marketing assignment for Prenax
SUNMICO announcing new B2B marketing consulting assignment for Prenax, a global managed services provider, stepping in as Interim CMO and Marketing Automation expert.
Mar 17


Happy International Women's Day
Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.
Mar 9


Episode 1: How to scale your tech business: Crawl-Walk-Run and the 4 P's for Sustainable Growth
Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.
Mar 8
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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