Stay in the loop​​

Picking the wrong channels ruins commercial success. Discover how to align your media mix, events, and content formats in part 5 of our B2B marketing series for tech scale-ups.

Learn how to shift the conversation from technology to customer value and create messaging that resonates with different stakeholders in the buying process.

The two terms often get used interchangeably, but they actually describe two different, but complementary jobs. Annika explains the difference and how to combine them.

Nine years ago, Mimmis made a decision. After twenty years in the tech industry, she felt it was time for something new. SUNMICO was founded. Read her story.

SUNMICO onboards new client Jontronic, supporting them with content strategy and production for web and social media. Read the interview (in Swedish).

If your visual identity is generic or outdated, you won't make an impact. Discover 3 common brand identity gaps and B2B marketing tips on how to fix them.

Strategic takeaways and lessons learned from the scale-up journey. Here's a summary from Startup Day and Growth Day, including how to build a brand for growth.

Six strategic recommendations to help your content cut through the noise and have a lasting impact.

Lead-generation as a critical growth strategy in B2B marketing, how it actually works, and how to scale it.

Understand the business cost of an unclear value proposition. Read the full step-by-step methodology and grab our Value Proposition Mapping Matrix.