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Six strategic recommendations to help your content cut through the noise and have a lasting impact.

Lead-generation as a critical growth strategy in B2B marketing, how it actually works, and how to scale it.

Understand the business cost of an unclear value proposition. Read the full step-by-step methodology and grab our Value Proposition Mapping Matrix.

Exciting changes ahead: Prenax begins a new chapter and shares Procurement Intelligence insights at leading industry events.

In this article we will dive into problem 1, lack of target group analysis / ICP definition, and how you actually tackle it.

Mimmis Cleeren sharing five common reasons as to why your company may have difficulty standing out from the crowd.

In this podcast episode, we dive deep into effective modern leadership that thrives in environments of constant change and uncertainty.

Take-aways from an event in Stockholm discussing how to make marketing customer-centric, data-driven and impactful.

Learn why "gated content" (content placed behind lead forms) may represent a strategic B2B marketing risk for your company.

How to translate the overall company strategy into a pragmatic B2B marketing strategy and plan that actually move the needle.