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Marketing planning

Helping you transform and scale

Strategy, hands-on implementation and Interim Management
to support your scale-up journey

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B2B marketing consultancy services to help you grow

Three stages of maturity

Customer experience management

Crawl | Walk | Run

 

SUNMICO helps tech companies grow through three stages: Crawl, Walk, and Run. We focus on building long-term brand value while balancing short-term sales needs.

 

With deep experience across technology sectors, we guide businesses through strategic planning as well as hands-on implementation. We offer seasoned interim managers, fractional executive leadership, project management and operational support for your growth journey.

Funciones

Marketing Strategy & Planning

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  • Brand platform, visual identity and positioning

  • Target audience analysis & marketing mix

  • Situation analysis, long-term aspirations & gap analysis

  • Marketing strategies & plans

  • Set marketing KPIs based on business objectives

  • Define value proposition, craft messaging

  • Channel & content strategies

  • Corporate Comms/PR strategies & planning

  • Transformation in practice

  • Ecosystem development & co-marketing plans

Change management consulting
Proyectos

Marketing Execution - Operational Support

Project management consulting

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  • Hands-on marketing & communications expertise

  • Brand building in practice

  • Campaigns (print, online, SEM, social media)

  • Content creation & marketing materials (online/offline use)

  • Platform/product evangelism

  • Press releases, news articles & media outreach support

  • Community building through social media

  • Film production from brief to finished video

  • Agency sourcing & management

Branding

Digital marketing

Web projets

Event management

Film production

Product/ platform marketing

PR

Customer Experience & Loyalty

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  • Building a customer-centric organization

  • Customer journey mapping – defining funnel, ownerships, KPIs, and accountability

  • Marketing Automation & CRM Audits to identify areas of improvement, channels & content needs

  • Optimizating lead generation process

  • Automating comms through the whole customer lifetime journey

  • Creating CRM processes & loyalty framework

  • Customer experience management

  • Customer surveys, analysis & recommendations

  • Net Promoter Score (NPS) & improvement plans

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CRM

Marketing Automation

Lead Generation

MarTech Audits

Customer surveys

Loyalty Programs

Internal Comms, Culture & Change

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  • Internal communications & Employee engagement

  • Strategies for building company culture 

  • Company / Brand Values

  • Transformation and change management

  • Employee surveys, analysis & recommendations

  • Employer Branding

Internal Communication

Company culture & values

Change management

Employee engagement

Employee surveys

Employer Branding

Flexible Delivery Model

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  • Interim Management

  • Fractional Executive Leadership

  • Project Management

  • Ongoing support

  • Workshop Facilitator

  • Coaching 

We offer multiple ways to deliver consul​​ting services, all depending on your specific needs:

Payment structure generally depends on the delivery model you choose:

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  • Retainer (X h or days/month): typically used for interim management, fractional leadership support or coaching, where you want guaranteed availability and capacity to ensure consistency.

    Retainers provide you with consistent access to seasoned marketing and customer experience expertise, and deeper strategic alignment, often resulting in higher ROI than one-off projects. A retainer engagement is more of a partnership that fosters brand consistency, faster turnaround times, and predictable budgeting, while offering you the flexibility to adapt to changing market needs without constantly re-negotiating contracts.

    Retainers are normally paid in advance, at the start of the month.
     

  • Fixed fee: typically used when we agree on a one-off project with a fixed scope and timeline.
     

  • On-demand / Pay as you go (hourly rate) - when you need ongoing support for execution but you're unsure of exact scope and need from month to month. This is typically suitable for framework agreements where the cost for different types of consultancy expertise is specified. SUNMICO typically charges 1000-1500 kr/h, depending on the type of resource/skillset you need.

Interim Management & Fractional Leadership

B2B digital marketing

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  • Interim Management role (full-time) or fractional (part-time) leader to fill short-term/long-term leadership need in an organization

  • Organizational development & change

  • Build up or restructure marketing operations

  • Develop and lead marketing teams

  • Gap filler in marketing organization, e.g. during parental leave

  • Marcom coach for hire

  • Customer insights & experience management​

SUNMICO consultants have leadership experience at Director’s level from large multi-national corporations, executive leadership experience from the agency side, as well as from interim management roles (consultant) as Interim CMO, Interim Head of Marketing, and Interim Head of Internal Communications at start-ups, scale-ups and large international companies. See our Clients section for more info.

How can SUNMICO help you scale? We offer tailored B2B marketing strategies that boost market presence, generate quality leads, and deliver real results.

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