Client: Esri
Assignment
Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping. Esri builds ArcGIS, an enterprise geospatial platform and the world’s leading GIS mapping software.
Esri Sweden brought in SUNMICO’s Mimmis Cleeren to help with content creation to promote the usage and uptake of ArcGIS in Sweden and support the customer buying journey with case study material.
Execution
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Content creation for the company's website
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Customer case study for Esri Sweden with Swedish Rescue Drones (SRD)
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Background research on the ArcGIS platform, different products and their use cases
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Planned and conducted interviews with customer and internal stakeholders
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Authored case study, sourced images, managed stakeholder feedback rounds and edits
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Results
The case study was published on Esri's website in August 2021 and is still available in their case study section. Read the case study here:
"Svenska Räddningsdrönare använder ArcGIS för att snabbare rädda liv“ (article available as PDF).
We asked SUNMICO to help develop a customer case study highlighting how Swedish Rescue Drones (SRD) uses ArcGIS to help save lives. Despite the complexity of the technology involved, Mimmis demonstrated exceptional skill in translating technical details into a clear, accessible story that highlights the benefits and value of our platform. Her curiosity, customer focus, and dedication shone through, creating a compelling case that resonated well with the customer and beautifully illustrates the cutting-edge technology that ArcGIS makes possible.
Theres Dahl Eldin, Product Marketing Manager, Esri Sweden