Client: Evertiq
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Assignment
Evertiq is a leading online news network for the global Electronics Design and Manufacturing Supply Chain. With sites in multiple languages and a daily newsletter, Evertiq delivers daily electronic design and manufacturing news, analyst reports and other market news tailored specifically to the electronics industry.
Evertiq also organizes a series of one-day expos – the Evertiq Expo – in multiple countries, bringing together industry professionals from across the electronics design and manufacturing supply chain.
SUNMICO was engaged to provide basic PR planning and media outreach for one of their events as well as ongoing news editing services for two of Evertiq’s news sites.
Execution
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PR support for Evertiq Expo Gothenburg 2023:
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Press release template (SE, ENG) and boilerplate
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Media list, distribution and follow-up
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Native English and Swedish freelance news reporters/editors for Evertiq.com and Evertiq.se (May 2023-May 2025)
Results
The foundational PR work helped Evertiq establish clear and consistent branding and messaging towards media for their event series, and helped drive awareness and increased number of visitors and exhibitors from the electronics industry to the show.
Evertiq has received consistent and timely news reporting in both English and Swedish by two professional freelance journalists who are self-sufficient – they have been able to quickly and independently vet incoming news, determine best news angles, write what’s important and publish articles via the Evertiq news publishing platform, meeting crucial deadlines for the news publisher.
I very much appreciate the contact with SUNMICO, the ease of communication, the reliability of their editors and the punctuality.
Ewelina Bednarz, Content Manager, Evertiq