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Four people (two men and two women) at standing tables with a Cision roll-up and some windows at the back.

9 rules for Earned Media: How to build trust with journalists (and why flattery works 😉)

Evening event focused on Journalist Relations at Cision in Stockholm. Here are PR tips from the panel on how to build trust and effective media relationships.

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Nov 14, 2025

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Resources

Stay in the loop​​

Keep updated with our latest news, articles and case studies.

9 rules for Earned Media: How to build trust with journalists (and why flattery works 😉)

Stay in the loop