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A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.

The pressure for rapid growth is immense in today's business landscape. Learn about five B2B marketing rules for building a brand and business that lasts.

Important take-aways and key insights from the annual leadership conference Chefdagen.

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.

Key success factors and challenges facing Nordic tech companies seeking to scale on the global stage.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.

Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

In the age of digital marketing, traditional branding seems to be sorely neglected in B2B, if not forgotten altogether. Learn about the two ways marketing works, the 95-5 rule and how to best balance brand awareness and sales activation.

We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.

Read this article to understand why messaging is a critical component of any go-to-market (GTM) strategy.

Panel discussion with International WoMenX in Business for Ethical AI (IWIB4AI) and Berghs School of Communications.