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First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

Read this article to understand why messaging is a critical component of any go-to-market (GTM) strategy.

At a webinar yesterday with Vaam, participants learned how to "Increase your sales through Social Selling”.

Today MMC Learning organized an interesting an inspiring webinar on the topic of "Generative AI Tools - Future of Marketing."

Marketing should not be conducted in isolation. Here are two pieces of advice to make Marketing an integral part of the overall business.

In this article I dive into more detail on three marketing tips for understanding your B2B target audience and how to communicate with it.

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

Reflecting on two action-packed days at a client's head office in Karlskona, doing some strategic marketing consultancy work for Cleura.

Recently a podcast guest on The ARB Show, she shared her top do's & don't for successful marketing during a company's growth journey.

Interesting webinar yesterday about the importance of emotional communication for building brand and generating sales.

Check out the new book by Caroline Lewko and James Parton: "Developer Relations - How to Build and Grow a Successful Developer Program".