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The two terms often get used interchangeably, but they actually describe two different, but complementary jobs. Annika explains the difference and how to combine them.

If your visual identity is generic or outdated, you won't make an impact. Discover 3 common brand identity gaps and B2B marketing tips on how to fix them.

Strategic takeaways and lessons learned from the scale-up journey. Here's a summary from Startup Day and Growth Day, including how to build a brand for growth.

Six strategic recommendations to help your content cut through the noise and have a lasting impact.

Lead-generation as a critical growth strategy in B2B marketing, how it actually works, and how to scale it.

Understand the business cost of an unclear value proposition. Read the full step-by-step methodology and grab our Value Proposition Mapping Matrix.

In this article we will dive into problem 1, lack of target group analysis / ICP definition, and how you actually tackle it.

In this podcast episode, we dive deep into effective modern leadership that thrives in environments of constant change and uncertainty.

Learn why "gated content" (content placed behind lead forms) may represent a strategic B2B marketing risk for your company.

How to translate the overall company strategy into a pragmatic B2B marketing strategy and plan that actually move the needle.

New Sunmico podcast episode with key insights and tips from key Nordic tech events for scaling up your business.

B2B marketing consultancy expert shares ten tips for when to consider rebranding as a result of mergers and acquisitions (M&A’s).

Five tips for how to make the most of your B2B content marketing strategy. Examples of how you can repurpose content in your tech scale-up and give it a longer lifespan.

How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.

Evening event focused on Journalist Relations at Cision in Stockholm. Here are PR tips from the panel on how to build trust and effective media relationships.

The pressure for rapid growth is immense in today's business landscape. Learn about five B2B marketing rules for building a brand and business that lasts.

Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.