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Episode 5: Battle-Tested Leadership Principles in Times of Change and Uncertainty – Key Takeaways from the Annual 'Chefdagen'
In this podcast episode, we dive deep into effective modern leadership that thrives in environments of constant change and uncertainty.
4 days ago


Three of our favorite marketing topics at SWEDMA Impact Day
Take-aways from an event in Stockholm discussing how to make marketing customer-centric, data-driven and impactful.
Jun 6


Episode 4: The B2B SaaS Scaling Playbook – Nordic Tech Marketing Insights
New Sunmico podcast episode with key insights and tips from key Nordic tech events for scaling up your business.
May 8


DeepTech as Europe’s springboard – Top 5 takeaways from the THINGS 11th Anniversary
Recap of THINGS 11th anniversary event in Stockholm, focused on deeptech-driven ecosystem building, corporate collaboration and venture capital.
May 5


Techarena 2026 – Day 2
Explore the main take-aways from Techarena, featuring speakers such as Zlatan Ibrahimović and former UK Prime Minister Boris Johnson, plus marketing insights.
Feb 20


Techarena 2026 buzzing with AI excitement
Top 10 take-aways from the first day of Techarena 2026 in Stockholm.
Feb 12


Beyond Las Vegas: Key takeaways from Post-CES AW in Stockholm
Analyzing trends from this year’s Consumer Electronics Show (CES) in Las Vegas and debunking an AI myth about Swedish tech.
Jan 27


A futurist’s model for organizational development and its implications for B2B marketing
A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.
Dec 4, 2025


Annual Tech Mingle at KPMG in Stockholm
Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.
Dec 2, 2025


Five tips for making the most of the B2B content marketing in your tech scale-up
Five tips for how to make the most of your B2B content marketing strategy. Examples of how you can repurpose content in your tech scale-up and give it a longer lifespan.
Nov 21, 2025


From Content to Reach – Key take-aways from Business Booster event
How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.
Nov 17, 2025


9 rules for Earned Media: How to build trust with journalists (and why flattery works 😉)
Evening event focused on Journalist Relations at Cision in Stockholm. Here are PR tips from the panel on how to build trust and effective media relationships.
Nov 14, 2025


Key strategic insights from Chefdagen 2025
Important take-aways and key insights from the annual leadership conference Chefdagen.
Oct 31, 2025


Video: The Nordic Scale-up Playbook
Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.
Oct 29, 2025


Gated or Ungated? The strategic decision that defines your B2B Trust and Lead Quality
When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.
Oct 4, 2025


Nordic Tech Week 2025: Three keys to global expansion for Nordic tech companies
Key success factors and challenges facing Nordic tech companies seeking to scale on the global stage.
Sep 23, 2025


Nordic Software Summit 2025 – Part 3: The leadership journey for scale-ups
Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.
Sep 16, 2025


Nordic Software Summit 2025 – Part 2: The internationalization journey
Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.
Sep 11, 2025


Nordic Software Summit 2025 – Part 1 – How to scale your tech business
Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.
Sep 9, 2025


Power Women in Tech - Culture and values in times of change
Breakfast event with the Power Women in Tech network at Nordnet in Stockholm, discussing culture, values and leadership.
May 28, 2025
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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