top of page
Resources
Stay in the loopââ
Keep updated with our latest news, articles and case studies.
Browse by categoryâ


A futuristâs model for organizational development and its implications for B2B marketing
A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.
Dec 4, 2025


Annual Tech Mingle at KPMG in Stockholm
Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.
Dec 2, 2025


Five tips for making the most of the B2B content marketing in your tech scale-up
Five tips for how to make the most of your B2B content marketing strategy. Examples of how you can repurpose content in your tech scale-up and give it a longer lifespan.
Nov 21, 2025


From Content to Reach â Key take-aways from Business Booster event
How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.
Nov 17, 2025


9 rules for Earned Media: How to build trust with journalists (and why flattery works đ)
Evening event focused on Journalist Relations at Cision in Stockholm. Here are PR tips from the panel on how to build trust and effective media relationships.
Nov 14, 2025


Key strategic insights from Chefdagen 2025
Important take-aways and key insights from the annual leadership conference Chefdagen.
Oct 31, 2025


Video: The Nordic Scale-up Playbook
Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.
Oct 29, 2025


Gated or Ungated? The strategic decision that defines your B2B Trust and Lead Quality
When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.
Oct 4, 2025


Nordic Tech Week 2025: Three keys to global expansion for Nordic tech companies
Key success factors and challenges facing Nordic tech companies seeking to scale on the global stage.
Sep 23, 2025


Nordic Software Summit 2025 â Part 3: The leadership journey for scale-ups
Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.
Sep 16, 2025


Nordic Software Summit 2025 â Part 2: The internationalization journey
Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.
Sep 10, 2025


Nordic Software Summit 2025 â Part 1 â How to scale your tech business
Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.
Sep 9, 2025


Power Women in Tech - Culture and values in times of change
Breakfast event with the Power Women in Tech network at Nordnet in Stockholm, discussing culture, values and leadership.
May 28, 2025


IWIB4AI Think Tank: The Impact of Generative AI in the Communication Industry
Panel discussion with International WoMenX in Business for Ethical AI (IWIB4AI) and Berghs School of Communications.
Nov 12, 2024


The annual leadership conference: Chefdagen 2024
Earlier this week the annual leadership conference called Chefdagen 2024 was held at Nya Cirkus in Stockholm. Read the recap.
Nov 7, 2024


Increase your sales through Social Selling
At a webinar yesterday with Vaam, participants learned how to "Increase your sales through Social Sellingâ.
Oct 23, 2024


Chefdagen 2024
We are looking forward to Chefdagen 2024Â in Stockholm. Swedenâs most important leadership day is arranged for the 25th year in a row.
Oct 8, 2024


Hi Ai! - Tech meets Creativity at Fotografiska
Last night a super interesting event called âHi Ai! - Tech meets Creativityâ was held at Fotografiska in Stockholm.
Sep 26, 2024


Sweden@CES 2025 pre-event in central Stockholm
Next to the beautiful Hedvig Eleonora Church on Ăstermalm in Stockholm is Teknikföretagen, who hosted this year's Pre-CES event last night.
Sep 25, 2024


Generative AI tools and the future of Marketing
Today MMC Learning organized an interesting an inspiring webinar on the topic of "Generative AI Tools - Future of Marketing."
Sep 16, 2024
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
â
bottom of page
