Pley rolls out new brand identity

Examples of marketing materials and booth designs implemented as a result of new Pley visual identity.

As part of the recent consultancy assignment as Interim Head of Marketing at Pley, Mimmis Cleeren was tasked with leading the strategic and day-to-day marketing work aimed at attracting more game publishers/developers to the Pley cloud distribution platform.

The consultancy work included among other things the following:

• Developing new Brand Book/ Visual Identity Guidelines & Brand Assets together with creative agency, and manage implementation across corporate / developer marketing channels

• Event management, booth construction and design for two events this fall – the recent GamesCom in Cologne held in August, and this week’s Pocket Gamer Connects in Helsinki 

• Creation of new marketing materials and branded merchandise

We are very pleased with the roll-out of Pley’s new branding.

Good luck to the Pley team at the PGC Helsinki event this week!

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