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This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

Last year Mimmis Cleeren was engaged by Cleura to develop the Value Proposition, messaging, a GTM strategy and plan for the launch.

Read this article to understand why messaging is a critical component of any go-to-market (GTM) strategy.

Earlier this week the annual leadership conference called Chefdagen 2024 was held at Nya Cirkus in Stockholm. Read the recap.

Marketing should not be conducted in isolation. Here are two pieces of advice to make Marketing an integral part of the overall business.

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

Celebrating the wrap-up of 9 months of strategic marketing consultancy work at Cleura - the European cloud.