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In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

SUNMICO announcing new B2B marketing consulting assignment for Prenax, a global managed services provider, stepping in as Interim CMO and Marketing Automation expert.

Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.

Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.

Learn how SUNMICO helped Comintelli with strategic marketing advisory and customer insights for the company's next growth phase.

How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.

The pressure for rapid growth is immense in today's business landscape. Learn about five B2B marketing rules for building a brand and business that lasts.

It’s that time of year when the ghosts and goblins come out to play. Let us share some treats from the past quarter. Happy Halloween!

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.