Entrepreneurship in the blood
Nine years ago, I made a decision.
After twenty years in the tech industry, holding managerial roles in marketing at both startups and global corporations, I felt it was time for something new.
What drove me? A passion for cutting-edge technology and brand building, combined with a strong desire to make a genuine impact – helping tech companies grow and reach their full market potential.
My entrepreneurial spirit runs in the family. My father, Sune, ran a steel construction company in Karlstad. Growing up, I witnessed his strong work ethic, his uncompromising integrity, and the way he always kept his promises to customers. Through hard work, he grew the company to 52 employees.
That journey gave me a deep respect for what it truly takes to build a company from the ground up.
When I started my own business, I kept seeing the same pattern: Sweden is full of amazing tech companies developing brilliant products and solutions, yet far too many get stuck in the "tech trenches" and struggle to cut through the noise.
That is why SUNMICO was founded.
The company name? It stands for "Sune, Mimmis & Co" – a tribute to my father and the entrepreneurial legacy I carry with me (and perhaps a future nod to my son Cornelis, should he ever want to run his own business).
Our vision is to provide startups, scaleups, and established tech companies with the strategic and practical guidance needed to turn marketing into a strategic growth engine – across the typical scale-up phases of Crawl, Walk, and Run.
Today, I am incredibly grateful to and proud of all the tech companies that have entrusted SUNMICO to support their growth journeys over the years. A big THANK YOU also goes to everyone cheering us on along the way!
Text and photos: Mimmis Cleeren, CEO of SUNMICO
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