Five tips for making the most of the B2B content marketing in your tech scale-up

5 tips for making the most of your B2B content strategy.

From content to reach: Stop the noise, maximize impact.

1. Build the foundation

2. You need to stand out

3. Prioritize consistency over perfection

4. Avoid the content productivity trap

5. Create repurpose-ready content

Master the content formula: Connection + Lifespan

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This is an example of how you can repurpose content in multiple formats and channels to increase the chance of your audience seeing it. We practice what we preach... 😀 Some people enjoy reading, others prefer visuals.

We came up with at least three ways to use one pillar of content:

1. On Monday this week, we published a longer article with photos from an event on our website: "From Content to Reach – Key take-aways from Business Booster event."

2. On Tuesday, a summary of the main take-aways was published on LinkedIn and Facebook (and a brief post on X) with a link to the full article. The Facebook post also had photos to give more social impressions from the event.

3. Yesterday, we posted a LinkedIn carousel (see above) with five tips based on the same material, but in a more visual format.

We hope this can give you some inspiration for how you can repurpose content in your tech scale-up and give it a longer lifespan.

Thank you, Contitude, for the inspiration!

#B2Bmarketing #consultancy #ContentStrategy #ContentMarketing #ContentCreation #DigitalMarketing