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Video: Content Strategy explained - Gated vs. Ungated Content (in English and Swedish)
Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.
Oct 14


Gated or Ungated? The strategic decision that defines your B2B Trust and Lead Quality
When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.
Oct 4


Getting started with marketing for your scale-up
5 pragmatic tips to get started with marketing for your scale-up without a huge budget.
Sep 17


Nordic Software Summit 2025 – Part 3: The leadership journey for scale-ups
Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.
Sep 16


Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM
Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.
Sep 15


Nordic Software Summit 2025 – Part 2: The internationalization journey
Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.
Sep 11


Capgemini – a digital transformation journey
Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.
Jul 2


Happy Midsummer!
Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.
Jun 20


Sivers Semiconductors – a transformation journey
Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.
Jun 17


Film shoot - How to create sustainable business growth in B2B
We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.
Nov 29, 2024


IWIB4AI Think Tank: The Impact of Generative AI in the Communication Industry
Panel discussion with International WoMenX in Business for Ethical AI (IWIB4AI) and Berghs School of Communications.
Nov 12, 2024


Increase your sales through Social Selling
At a webinar yesterday with Vaam, participants learned how to "Increase your sales through Social Selling”.
Oct 24, 2024


Hi Ai! - Tech meets Creativity at Fotografiska
Last night a super interesting event called ”Hi Ai! - Tech meets Creativity” was held at Fotografiska in Stockholm.
Sep 27, 2024


Generative AI tools and the future of Marketing
Today MMC Learning organized an interesting an inspiring webinar on the topic of "Generative AI Tools - Future of Marketing."
Sep 17, 2024
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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