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Nine years ago, Mimmis made a decision. After twenty years in the tech industry, she felt it was time for something new. SUNMICO was founded. Read her story.

SUNMICO onboards new client Jontronic, supporting them with content strategy and production for web and social media. Read the interview (in Swedish).

If your visual identity is generic or outdated, you won't make an impact. Discover 3 common brand identity gaps and B2B marketing tips on how to fix them.

Strategic takeaways and lessons learned from the scale-up journey. Here's a summary from Startup Day and Growth Day, including how to build a brand for growth.

Six strategic recommendations to help your content cut through the noise and have a lasting impact.

Lead-generation as a critical growth strategy in B2B marketing, how it actually works, and how to scale it.

Exciting changes ahead: Prenax begins a new chapter and shares Procurement Intelligence insights at leading industry events.

In this podcast episode, we dive deep into effective modern leadership that thrives in environments of constant change and uncertainty.

Learn why "gated content" (content placed behind lead forms) may represent a strategic B2B marketing risk for your company.

How to translate the overall company strategy into a pragmatic B2B marketing strategy and plan that actually move the needle.

Many tech companies struggle to transition from startup to global growth engine. Here are six common challenges facing tech CEOs on the scale-up journey.

New Sunmico podcast episode with key insights and tips from key Nordic tech events for scaling up your business.

B2B marketing consultancy expert shares ten tips for when to consider rebranding as a result of mergers and acquisitions (M&A’s).

This episode tackles one of the most debated topics in B2B marketing: the choice between gating valuable content behind forms or sharing it freely.

In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

SUNMICO announcing new B2B marketing consulting assignment for Prenax, a global managed services provider, stepping in as Interim CMO and Marketing Automation expert.

Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.

Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.

Can AI drive thought leadership? We decided to find out. Here's the trailer for our new podcast series.

Explore the main take-aways from Techarena, featuring speakers such as Zlatan Ibrahimović and former UK Prime Minister Boris Johnson, plus marketing insights.