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This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

Interesting webinar yesterday about the importance of emotional communication for building brand and generating sales.

Grateful for the interesting B2B marketing assignments this year in 5G semiconductors, Photonics, Circular IT and Global Information Systems