Stay in the loop​​

The two terms often get used interchangeably, but they actually describe two different, but complementary jobs. Annika explains the difference and how to combine them.

Lead-generation as a critical growth strategy in B2B marketing, how it actually works, and how to scale it.

This episode tackles one of the most debated topics in B2B marketing: the choice between gating valuable content behind forms or sharing it freely.

In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

SUNMICO announcing new B2B marketing consulting assignment for Prenax, a global managed services provider, stepping in as Interim CMO and Marketing Automation expert.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.

When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.