Stay in the loop​​

In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

SUNMICO announcing new B2B marketing consulting assignment for Prenax, a global managed services provider, stepping in as Interim CMO and Marketing Automation expert.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.

When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.