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Video: The Art of Balancing the Long and Short

  • Marie-Louise Cleeren
  • 5 minutes ago
  • 1 min read
SUNMICO - The Art of Balancing the Long and Short. Video explaining the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing). Many tech companies we know struggle with this, because they don't fully understand how marketing works.


In this video, we walk through the rationale and the main take-aways in four steps:


  1. The Short-Term Trap - Hidden risk of short-term sales focus

  2. The 95/5 Rule - Your hidden market

  3. Heart First, Head Second - The psychology of buying

  4. The 60/40 Balancing Act - The path to growth


The video is based on an article our CEO, Mimmis Cleeren, wrote earlier this year titled, "Long-Term Brand Building vs Short-Term Sales Uplift."


What other topics in B2B marketing do you think we need to raise awareness about?


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