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A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.

Five tips for how to make the most of your B2B content marketing strategy. Examples of how you can repurpose content in your tech scale-up and give it a longer lifespan.

How to cut through the noise and make a lasting impact. Useful tips for how to make your content live longer.

The pressure for rapid growth is immense in today's business landscape. Learn about five B2B marketing rules for building a brand and business that lasts.

It’s that time of year when the ghosts and goblins come out to play. Let us share some treats from the past quarter. Happy Halloween!

Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

When should expert knowledge be gated, and when should it be freely shared? The topic was debated at a Marketing AW in Stockholm.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Explore why you might want to bring in an interim manager to lead your B2B marketing function.