top of page

Resources

Stay in the loop

Keep updated with our latest news, articles and case studies.

Browse by category

Close-up of man in black next to a plant in an office. Red wave pattern at the top and bottom right.

Close-up of man in black next to a plant in an office. Red wave pattern at the top and bottom right.

A futurist’s model for organizational development and its implications for B2B marketing

A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

Dec 4, 2025

Five people (two women and three men) sitting on bar stools on a stage. One man in a suit standing to the right, holding some notes in his hand. Heading above saying "Tech innovation / investment panel". Red wave pattern at the bottom.

Five people (two women and three men) sitting on bar stools on a stage. One man in a suit standing to the right, holding some notes in his hand. Heading above saying "Tech innovation / investment panel". Red wave pattern at the bottom.

Annual Tech Mingle at KPMG in Stockholm

Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.

Dec 2, 2025

A white quote bubble with yellow frame with a flashing lightbulb in the top left corner. Quote about Marketing by Verne Harnish, CEO of Scaling Up. Red waves at the top and bottom of image.

A white quote bubble with yellow frame with a flashing lightbulb in the top left corner. Quote about Marketing by Verne Harnish, CEO of Scaling Up. Red waves at the top and bottom of image.

Video: The Nordic Scale-up Playbook

Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.

Oct 29, 2025

Block of text ("Many tech companies struggle to balance long-term strategy with short-term results, making it hard to scale effectively.") and two icons (a growth chart and scales). Red waves at the top and bottom of image.

Block of text ("Many tech companies struggle to balance long-term strategy with short-term results, making it hard to scale effectively.") and two icons (a growth chart and scales). Red waves at the top and bottom of image.

Video: SUNMICO - Your Tech Growth Partner

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Oct 16, 2025

Nordic Tech Week 2025: Three keys to global expansion for Nordic tech companies

Key success factors and challenges facing Nordic tech companies seeking to scale on the global stage.

Sep 23, 2025

Large text on red background. Portrait photo of a woman with long red hair next to her name and company.

Large text on red background. Portrait photo of a woman with long red hair next to her name and company.

Getting started with marketing for your scale-up

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Sep 17, 2025

Man in a drak suit on a stage with a room full of people, only heads of audience visible in the foreground. Large screen behind speaker shows a slide with a graph showing "Your Leadership Journey."

Man in a drak suit on a stage with a room full of people, only heads of audience visible in the foreground. Large screen behind speaker shows a slide with a graph showing "Your Leadership Journey."

Nordic Software Summit 2025 – Part 3: The leadership journey for scale-ups

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Sep 16, 2025

Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM

Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM

Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM

Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.

Sep 15, 2025

Two men presenting at conference, standing on stage in front of a several meter tall plasma screen in front of a large window. Text with bullets and an illustration on the screen. Audience heads in the foreground.

Two men presenting at conference, standing on stage in front of a several meter tall plasma screen in front of a large window. Text with bullets and an illustration on the screen. Audience heads in the foreground.

Nordic Software Summit 2025 – Part 2: The internationalization journey

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Sep 10, 2025

Nordic Software Summit 2025 – Part 1 – How to scale your tech business

Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.

Sep 9, 2025

Text message reading "5 reasons to use an Interim Manager to lead B2B Marketing". Portrait underneath of woman with long-red hair, name (Mimmis Cleeren) and company (SUNMICO) next to it.

Text message reading "5 reasons to use an Interim Manager to lead B2B Marketing". Portrait underneath of woman with long-red hair, name (Mimmis Cleeren) and company (SUNMICO) next to it.

Five reasons to use an Interim Manager in B2B Marketing

Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Jun 23, 2025

Customer insights to fuel transformation and growth

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

Customer related

Jun 11, 2025

Sweden@CES 2025 pre-event in central Stockholm

Sweden@CES 2025 pre-event in central Stockholm

Sweden@CES 2025 pre-event in central Stockholm

Next to the beautiful Hedvig Eleonora Church on Östermalm in Stockholm is Teknikföretagen, who hosted this year's Pre-CES event last night.

Sep 25, 2024

How to make sure Marketing becomes integral to the overall business

How to make sure Marketing becomes integral to the overall business

How to make sure Marketing becomes integral to the overall business

Marketing should not be conducted in isolation. Here are two pieces of advice to make Marketing an integral part of the overall business.

Sep 9, 2024

Blue silouettes of baby crawling, man walking and man running, illustrating the three stages of maturity of a scale-up. Complements the article which talks about how SUNMICO helps tech companies grow, creating marketing value through three stages of maturity.

Blue silouettes of baby crawling, man walking and man running, illustrating the three stages of maturity of a scale-up. Complements the article which talks about how SUNMICO helps tech companies grow, creating marketing value through three stages of maturity.

Building long-term brand value & business growth through three stages of maturity

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

Sep 3, 2024

Podcast: Top 3 Marketing Tips for Growth with Mimmis Cleeren

Podcast: Top 3 Marketing Tips for Growth with Mimmis Cleeren

Podcast: Top 3 Marketing Tips for Growth with Mimmis Cleeren

Recently a podcast guest on The ARB Show, she shared her top do's & don't for successful marketing during a company's growth journey.

Jun 15, 2023

Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!

Get started with us

bottom of page