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Keep updated with our latest news, articles and case studies.
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A futurist’s model for organizational development and its implications for B2B marketing
A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.
Dec 4, 2025


Annual Tech Mingle at KPMG in Stockholm
Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.
Dec 2, 2025


Treats, not tricks: Happy Halloween and Q3 reflections from SUNMICO
It’s that time of year when the ghosts and goblins come out to play. Let us share some treats from the past quarter. Happy Halloween!
Oct 31, 2025


Video: The Nordic Scale-up Playbook
Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.
Oct 29, 2025


Video: The Art of Balancing the Long and Short
This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).
Oct 23, 2025


Video: SUNMICO - Your Tech Growth Partner
New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.
Oct 16, 2025


Scaling your tech business: 5 core challenges SUNMICO solves for high-growth SMEs
Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.
Oct 9, 2025


Nordic Tech Week 2025: Three keys to global expansion for Nordic tech companies
Key success factors and challenges facing Nordic tech companies seeking to scale on the global stage.
Sep 23, 2025


Getting started with marketing for your scale-up
5 pragmatic tips to get started with marketing for your scale-up without a huge budget.
Sep 17, 2025


Nordic Software Summit 2025 – Part 3: The leadership journey for scale-ups
Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.
Sep 16, 2025


Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM
Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.
Sep 15, 2025


Nordic Software Summit 2025 – Part 2: The internationalization journey
Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.
Sep 10, 2025


Nordic Software Summit 2025 – Part 1 – How to scale your tech business
Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.
Sep 9, 2025
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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