The Power of Go-To-Market Strategy & Messaging

Photo credit: Mladen Zivkovic, Getty Images (via Canva)

I'd like to share an article written by a PR agency contact of mine, Dana Marruffo, who is Principal and Chief Strategist at Buzz Public Relations in the US.

"Messaging is a critical component of any go-to-market (GTM) strategy because it defines how your product, service, or brand is communicated to the target audience. It is the foundation upon which all marketing, sales, and customer engagement activities are built. Yet most companies don’t have a centralized messaging framework in place. I see it often in big companies, and small."

I couldn't agree more with Dana Maruffo's comment above.

Read Dana's article on LinkedIn here: The Power of Go-To-Market Messaging

Those customers whom I have worked with in the past understand that the article resonates with me as I often talk about the need to put those foundational pieces in place to to be able to effectively build brand, a solid go-to-market (GTM) plan and execute it with any success.

A thorough target audience analysis and segmentation will be the basis for developing your value prop and messaging to address the needs, problems and concerns of those audiences - having those in place will dramatically increase your chances of success.

Messaging needs to be consistent across different marketing and sales channels - as Dana points out it's not just about the start of the journey but how messaging needs to resonate with different stakeholders throughtout the customer buying journey.

Think of it as a process that the messaging needs to support:

🔹️Attract (interest, raise awareness)

🔹️Convert (get them to react, take action, eventually buy)

🔹️Nurture (customer relationship, make them feel that they made the right choice)

🔹️Retain (keep the customer happy, generate repeat business)

Good luck! If you need help, feel free to reach out to me or to Dana (whom I greatly recommend if you need a Corporate Comms/PR professional based in the US).

/Mimmis Cleeren, CEO & Executive Marketing Consultant, SUNMICO

#Marketing #communications #consultant #valueproposition #messaging #GTM #marketingstrategy