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Recap of innovation / investment panel and tech mingle event in Stockholm, attended by the movers and shakers of the Swedish tech industry.

It’s that time of year when the ghosts and goblins come out to play. Let us share some treats from the past quarter. Happy Halloween!

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Video (in English and Swedish) explaining the pros and cons of Gated vs. Ungated Content for your B2B marketing strategy.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

Brainville's latest report on the Nordic consultancy market shows an increasing demand for senior expertise and strategic leadership, particularly within Management & Strategy and the IT & Telecom sectors.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.

Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

In the age of digital marketing, traditional branding seems to be sorely neglected in B2B, if not forgotten altogether. Learn about the two ways marketing works, the 95-5 rule and how to best balance brand awareness and sales activation.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

Last year Mimmis Cleeren was engaged by Cleura to develop the Value Proposition, messaging, a GTM strategy and plan for the launch.

At SUNMICO we'd like to take a moment to recognize and appreciate female leadership and entrepreneurship.