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Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

In the age of digital marketing, traditional branding seems to be sorely neglected in B2B, if not forgotten altogether. Learn about the two ways marketing works, the 95-5 rule and how to best balance brand awareness and sales activation.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

Last year Mimmis Cleeren was engaged by Cleura to develop the Value Proposition, messaging, a GTM strategy and plan for the launch.

At SUNMICO we'd like to take a moment to recognize and appreciate female leadership and entrepreneurship.

We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.

Read this article to understand why messaging is a critical component of any go-to-market (GTM) strategy.

At a webinar yesterday with Vaam, participants learned how to "Increase your sales through Social Selling”.

Next to the beautiful Hedvig Eleonora Church on Östermalm in Stockholm is Teknikföretagen, who hosted this year's Pre-CES event last night.

Today MMC Learning organized an interesting an inspiring webinar on the topic of "Generative AI Tools - Future of Marketing."

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

We are grateful to have been able to help multiple clients on their journey during the first quarter.