Happy Easter and welcome to new client Comintelli!
- Marie-Louise Cleeren
- Apr 17
- 2 min read
Updated: Apr 25
Spring has arrived and we’d like to take a moment to wish our current and previous clients, partners, suppliers and our freelance consultancy network a very Happy Easter!
The first quarter of this year has been filled with interesting new client discussions, a bunch of events and webinars, work on a new homepage, editing the first two videos in a video series (hang tight, they will be released shortly) and lots more.
New client Comintelli
SUNMICO is happy to share that we have just started working with a new client, Comintelli.
Comintelli provides an award-winning Software-as-a-Service (SaaS) platform for Market and Competitive Intelligence called Intelligence2day®. It converts unstructured Big Data content into organized, digestible information for decision-making, and shortens time-to-insight. The company serves Enterprise customers in the IT & Telecom, Energy & Chemicals, Industrials & Manufacturing, and Pharma & Healthcare industries.
Comintelli has engaged SUNMICO for strategic advisory and consulting to support its next growth phase. Mimmis Cleeren and Pernilla Brouzell, who are seasoned B2B marketing and customer experience experts, will be helping Comintelli with their long-term marketing strategy and customer insights work. Very exciting!
Market uncertainty
There is a lot of uncertainty in the market today due to geopolitical tensions, Russia’s war on Ukraine, conflicts in the Middle East, US trade tariffs on the EU, and an ongoing recession in Sweden, which affect many tech companies’ business.
Against this backdrop, we’d like to give current and prospective clients two pieces of B2B marketing advice:
Balance the Long and the Short
In trying times, it can be tempting to only focus on short-term objectives, because the long game may seem uncertain. However, we all know that the customer buying journey in B2B is typically long and complex. In order to ensure sustainable growth, you therefore need to keep a sensible balance between long-term and short-term marketing activities.
The 95-5 Rule teaches us that 95% of potential buyers aren’t ready to buy today, but will likely be sometime in the future. Therefore, you need to continuously create brand awareness and build positive memory links so that you’ll be top of mind when potential buyers enter the market and become the 5% ready to buy. If you only focus on short-term, sales activation (aka conversion) type of activities, you address only 5% of your potential market, and they may never have heard of you before.
Don’t stop marketing in tough times
When there is turbulence on the market or a downturn in the economy, many companies unfortunately look at cost savings. Our advice is to not view Marketing as a cost to be saved but as an investment in future growth. Successful companies take the time to revisit messaging, content, channels and develop marketing strategies to make sure the company comes out of the downturn accelerating, instead of being forgotten.
SUNMICO has served a broad range of customers in tech and IT with B2B marketing consultany services since 2018 – from electronics / semiconductor industry, 5G, IoT, IT, cloud, SaaS, telecoms, gaming, geographic information systems (GIS) to news publishing. If you need help on your own growth journey, contact us here!
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