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Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

In the age of digital marketing, traditional branding seems to be sorely neglected in B2B, if not forgotten altogether. Learn about the two ways marketing works, the 95-5 rule and how to best balance brand awareness and sales activation.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

We are grateful to have been able to help multiple clients on their journey during the first quarter.