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A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

In the age of digital marketing, traditional branding seems to be sorely neglected in B2B, if not forgotten altogether. Learn about the two ways marketing works, the 95-5 rule and how to best balance brand awareness and sales activation.

Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.

Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.

We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.

Learn more about the three stages of maturity – the Crawl, Walk and Run stages – that growth companies / scale-ups typically face.

We are grateful to have been able to help multiple clients on their journey during the first quarter.

Follow the work of Mimmis Cleeren, Owner & CEO of SUNMICO AB, in her role as executive marketing consultant.