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Exciting changes ahead: Prenax begins a new chapter and shares Procurement Intelligence insights at leading industry events.

Mimmis Cleeren sharing five common reasons as to why your company may have difficulty standing out from the crowd.

Take-aways from an event in Stockholm discussing how to make marketing customer-centric, data-driven and impactful.

New Sunmico podcast episode with key insights and tips from key Nordic tech events for scaling up your business.

B2B marketing consultancy expert shares ten tips for when to consider rebranding as a result of mergers and acquisitions (M&A’s).

This episode tackles one of the most debated topics in B2B marketing: the choice between gating valuable content behind forms or sharing it freely.

In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.

Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.

Explore the main take-aways from Techarena, featuring speakers such as Zlatan Ibrahimović and former UK Prime Minister Boris Johnson, plus marketing insights.

Learn how SUNMICO helped Comintelli with strategic marketing advisory and customer insights for the company's next growth phase.

A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”. Explore how SUNMICO helped Capgemini with internal communications and change management in this Interim Management assignment.

Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.