Video: The Nordic Scale-up Playbook
- Marie-Louise Cleeren
- Oct 29
- 2 min read
Are you looking to take your tech company from a local hero to a global leader?
SUNMICO has been to some of the best Nordic tech events this fall and made a summary of our take-aways, boiling down to a super practical playbook for growth.
As scale-up business expert Verne Harnish states, "Your product is king, but marketing is what scales the entire kingdom."
Watch the video to learn about the five essential chapters needed to build your growth machine:
The Foundation – The scaling framework: Focus on the four essential building blocks: People, Strategy, Execution, and Cash. Learn why Nordic tech leaders agree that Execution is the factor that trips up companies the most.
The Blueprint – How to put strategy into action: Discover the system for connecting your massive 10-year "Big Hairy Audacious Goal" to simple weekly to-do lists.
The Next Frontier – Conquering new markets: Understand the crucial advice, "Nail it before you scale it." Learn why having over €3 million euros in annual revenue is a good sign of proven product-market fit, and why internal change management is often the biggest hurdle to global expansion.
The Internal Shift – The leader's evolution: The person who starts the company is likely not the same person who scales it globally. Learn the three major shifts required, including moving from being the functional expert to the overarching leader, and realizing that, "you have to let go to grow."
The Ultimate Fuel – The 10x mindset and some Finnish Sisu: Drive your ambition with the psychological engine needed for success. Embrace Sisu, the extraordinary determination and courage required to keep pushing, even when the odds feel impossible. Remember: "You're only delusional until you succeed. Then you're a genius."
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