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Sunmico's CEO sharing some of her experiences from a business mentor program, and how this will benefit B2B customers.

In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.

Scaling a tech business isn't just about moving faster – it’s about moving at the right time. In this episode, we break down how to align your marketing strategy with your company’s maturity.

Can AI drive thought leadership? We decided to find out. Here's the trailer for our new podcast series.

A simple model for how to take your company from A (current state) to B (future, desired state), ensure correct positioning, talent attraction and GTM.

Video summarizing the take-aways from the best Nordic tech events this fall, boiling it down to a super practical playbook for growth.

This new video explains the balancing act in B2B marketing between long-term brand building vs short-term sales activation (aka performance marketing).

Are you a CxO or a Sales & Marketing VP looking to transform, scale, or accelerate growth? Here are five critical competence areas to help you on your journey.

New video looking at the roadmap for scaling your Tech business. Learn about the Tech Growth Challenge, the Path to Maturity, B2B marketing experiences from the Tech trenches and client stories.

Tech SMEs often hit marketing roadblocks that prevent true scale and growth. Here are five challenges that SUNMICO has helped solve.

5 pragmatic tips to get started with marketing for your scale-up without a huge budget.

Critical challenges leaders often face and how to navigate leadership transitions during the scale-up journey.

Experiences of creating a Generative AI video. The video explains common challenges that tech scaleups have and how SUNMICO is equipped to help.

Recap of take-aways from the event about the internationalization journey, how to choose your next market and handle branding.

Recap from event in Stockholm on August 20th and a webinar on September 3 about how to scale your company.

Explore why you might want to bring in an interim manager to lead your B2B marketing function.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.

Breakfast event with the Power Women in Tech network at Nordnet in Stockholm, discussing culture, values and leadership.

We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.