Capgemini – a digital transformation journey
- Marie-Louise Cleeren
- Jul 2
- 2 min read
Before AI was on every organization’s agenda, the topic frequently discussed in the tech and IT industry was ”digital transformation”.
For some organizations, this meant a total change of business models, products and services, internal work tools and processes, as well as of marketing and communication strategies to digital platforms, tools, work methods and processes where advanced data collection and analysis are central.
For others, it has been more about streamlining and modernizing marketing and communication through digital channels and getting better at analyzing the effect of their marketing efforts.
But how do you get the employees involved in the change process, accepting and actively using new digital tools and technologies so that the organization gets the maximum return on investment on its digitalization initiatives?
Effective internal communications and change management is crucial for successful transformation and adoption of new tools, processes and ways of working, be it digital transformation in general or the use of AI.
Capgemini, a large multinational IT services and consulting company headquartered in Paris, France, engaged SUNMICO’s Mimmis Cleeren on a six-month consultancy assignment in 2018-2019 to address these internal challenges. She initially served as a part-time “Mentor for hire” and later as Interim Head of Group IT Communications, providing strategic advice and communications planning support during a crucial phase of the company's internal digital transformation journey.
Interim Management tasks
Lead change management and internal communications during the company's digital transformation journey
Mentor and coach global Internal Communications team
Identify competence gaps, facilitate team restructuring/ upskilling and upscaling
Target Audience Analysis of internal audiences and roles
Develop digital branding, content and channel strategy
Manage sourcing process of new digital agency
Deliver new visual identity, direct design revamp and implementation of new look & feel across internal comms channels, targeting its (at the time) 200,000+ employees worldwide
Plan and execute communications about strategic initiatives, roll-out and updates of various IT systems and tools, as well as organizational changes
Plan organizational change and communications roll-out of company-wide Microsoft Office 365 adoption program
You can see samples from the assignment here:
The results
✅The new Group IT Identity Framework established a modern and cohesive visual identity across internal communications channels and IT-related systems and tools.
✅The perception of Group IT was boosted internally by improving the strategic value in communications planning, the quality of messaging and by more effective and appealing content tailored to audience needs.
🚀 Increased employee brand engagement and greater awareness and adoption of new IT systems and tools, ultimately boosting productivity, collaboration, and knowledge sharing throughout the company.
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