Sivers Semiconductors – a transformation journey

Sivers Semiconductors – at the heart of innovation. This was part of a brand awareness campaign for Sivers Semiconductors in 2021-2022 (web + social media complemented with other activities), showcasing key milestones for Sivers, demonstrating their transformation journey, and building credibility in the market.

Transformation and growth does not happen over night. You need a strategic plan, long-term commitment, and consistency in executing against the plan to be successful.

Since 2018, SUNMICO has served a broad range of customers in tech/IT with B2B marketing consultancy services, including strategic planning, project management and hands-on guidance for transformation and growth. One noteworthy example is Sivers Semiconductors, whom our executive marketing consultant, Mimmis Cleeren, supported for more than three years on their journey to Nasdaq and beyond.

Back in 2019, Sivers Semiconductors (formerly Sivers IMA) was in an exciting growth phase where it had garnered attention for its competitive products but needed to build brand awareness, trust, and start generating volume business to secure future growth. Two years prior, Sivers had acquired a company in Scotland and the two companies still operated under different brand names with separate websites and completely different visual identity, which presented challenges.

Between 2019 and 2022, Mimmis provided a mix of strategic advice, marketing planning, project management and implementation support to help Sivers build brand awareness and secure future growth through step-wise scale-up activities in marketing and corporate communications.

Check out the work here: Client case - Sivers Semiconductors

The results

✅ Long-term marketing strategy and plan laid the foundation for marketing priorities and execution for years to come 

✅ Rebranding and targeted external communications efforts strengthened Sivers' market presence, significantly improved brand awareness and positioning, and led to increased interest among investors, media, and prospective customers

✅ Proud moment participating in their Nasdaq Stockholm bell ringing ceremony in June 2021

✅ The successful execution of digital campaigns and media outreach led to greater visibility and engagement with key industry audiences

Client feedback

It was a great pleasure working with SUNMICO on this transformation. It was fundamental to lay the groundwork to move Sivers IMA brand to Sivers Semiconductors. I highly recommend Mimmis and SUNMICO! Anders Storm, Group CEO, Sivers Semiconductors (now Group CEO, Dirac)

"I strongly recommend Mimmis as a very competent, engaged and committed partner within the diverse area of Strategic Marketing. We used Mimmis and SUNMICO as a partner when we did a major rebranding exercise of the old Sivers IMA to the new Sivers Semiconductors including the implementation of a brand new digital platform.

Mimmis delivered excellent quality work from the early analysis throughout the planning and execution phase. Mimmis has also contributed after the completion of the rebranding of the company, where she has supported the company during various social media campaigns and the further development and exploration of technical media channels.

Mimmis is a very competent and skilled marketing professional, always with a positive and constructive attitude and a passion for delivering highly professional and high quality results. I strongly recommend her for anyone having the need for strategic marketing competences." Patric Erlandsson, Senior Vice President Group Marketing & Communications, Sivers Semiconductors

You'll find more examples of transformation and growth in the client section.

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