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Scaling your tech business: 5 core challenges SUNMICO solves for high-growth SMEs

  • Marie-Louise Cleeren
  • Oct 9
  • 3 min read
White text on red background. Big title (5 core challenges for high-growth SMEs) and a numbered list of challenges. At the bottom right a white box with blue text indicating how to solve them.
5 core challenges for high-growth SMEs. Source: SUNMICO AB.

In today's fast-paced environment, technology SMEs often hit marketing roadblocks that prevent true scale and growth. SUNMICO, led by Mimmis Cleeren, who works as a Senior Marketing Consultant and Interim Manager (CMO/Head of Marketing), specializes in guiding tech companies through these critical transformation journeys.


Drawing on over 25 years of international B2B marketing experience from complex sectors like semiconductors, 5G, IoT, SaaS, and cloud, SUNMICO provides the strategic expertise and hands-on execution needed to unlock your next growth phase.


Here are 5 common problems SUNMICO/Mimmis Cleeren has solved for tech clients, demonstrating the direct path from challenge to tangible results:


SUNMICO Case Studies: Problem, Solution, and Results

Client Challenge

Solution

Tangible Result

1. Disjointed Marketing Strategy & Growth Gaps

Cleura (European cloud provider) engaged SUNMICO to revamp its marketing. Mimmis guided leadership, sales, and marketing teams, conducting gap analysis and creating a comprehensive, management-aligned long-term marketing strategy, GTM plans, and B2B value propositions.

Mimmis delivered a Management-aligned long-term marketing strategy. This resulted in improved planning processes and efficiency in marketing execution, allowing for more effective targeting of key audience segments.

2. Transforming from Product-Centric to Market Leader

Sivers Semiconductors needed to transform from an engineering-heavy, product-centric organization into a modern tech company on the stock exchange (Nasdaq journey). SUNMICO provided strategic advice and project management over three years, leading a major rebranding (including name change and new website) and improving corporate communications.

Strategic initiatives significantly improved brand recognition and positioning. The company achieved a 315% increase in followers on Twitter (X) and 250% on LinkedIn in 14 months, and media coverage in key industry outlets doubled in 1 year.

3. Lacking Brand Recognition and Lead Flow in a chaotic startup environment

Pley (gaming tech startup) required a complete overhaul of marketing strategy and branding to match a new Go-To-Market (GTM) approach. Mimmis served as Interim Head of Marketing, developing a new visual identity (Brand Book), revamping the website, sharpening B2B messaging, and overseeing digital campaigns.

The complete brand revamp and GTM strategy were successfully launched in just four months. This led to record lead flow and significantly increased industry recognition at major events like GamesCom.

4. Driving Adoption of new IT systems during Digital Transformation

Capgemini (Group IT) needed strategic communication and change management support during an extensive internal digital transformation. Mimmis, as Interim Head of Group IT Communications, developed a new Group IT Identity Framework and channel strategy, and coached the global internal communications team.

The initiative boosted the internal perception of Group IT and enhanced communication quality. It led to increased employee engagement and drove greater adoption of new IT systems and tools, ultimately improving productivity and collaboration.

5. Ineffective Digital Marketing & Value Proposition

MoSync (Swedish tech startup) needed to increase awareness and adoption of its cross-platform development tools for mobile app developers. Mimmis, as Interim CMO, focused on restructuring digital marketing and optimizing the user journey on the website.

Optimization of the user journey and restructuring of digital marketing led to an impressive 316% increase in the number of product downloads (SDKs / developer tools).

 

Check out the Clients section to see examples of work.


 

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