Expert Guide to Growth - a GenAI video (in Swedish) using NotebookLM

Our CEO has been playing around with a new AI tool to summarize what SUNMICO does, for whom, why (problems we solve for tech businesses that want to grow), as well as competence and experiences to back it up.

The resulting Generative AI video, entitled "Expert Guide to Growth" is in Swedish, generated with the help of NotebookLM. Read her experiences of trying the tool below.

Try it out yourself and let us know what you think!

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As a marketer, it's always fun to try out new tools and ways to become more efficient, do research, rethink things, get ideas, inspiration, and of course market better.

I was recommended by a business acquaintance to test the AI ​​tool NotebookLM, built on the latest Google Gemini models, and I have to say that it's really good at interpreting, summarizing, and telling a story. Quite entertaining too.

This is what I did:

1. Go to https://notebooklm.google/ and click on "Try NotebookLM".
   

2. I uploaded five documents (PDFs) under Sources, one in Swedish and the rest in English: my consultant CV, a consultant profile in Swedish and English, company presentation and an attachment with reference cases/previous consultancy assignments.
   

3. Then I clicked on Video Overview under Studio and it probably took a little over 5 minutes before the video was ready, but it was worth it.

   We might want to edit the content a little (the next step will be to learn how to do it) but overall a very good GenAI tool. As a marketer I would of course want to apply some of our own branding to the video (probably available as a feature in the paid version). A few growing pains in the form of strange pronunciation of certain names and terms, for example the first customer case should be Pley (pronounced like the word play, i.e. /pleɪ/, but the voice-over said something like "peepeli"). 🤣 

   The result is a video overview in Swedish titled "Expert guide to growth". What do you think? 😁 

   
   

   Expert Guide to Growth - an introductory video (in Swedish) to SUNMICO, generated with the help of NotebookLM.

   
   

4. Of course, you can also ask AI to summarize things in text using the Chat function.

   I received suggestions for questions based on my uploaded material, e.g. "How does SUNMICO AB contribute to growth and transformation for technology companies?" and "What types of marketing and communication challenges does SUNMICO AB solve?". I received quite comprehensive answers in bullet points (with source references).

   I also asked the AI to "Summarize the 3 biggest challenges that technology companies have on their growth journey and give examples of Mimmi's skills and experience in solving these." I received a number of good examples summarized from my material that can be distilled down and further sharpened via the chat function.

In summary, NotebookLM has given me new insights into possible productivity improvements in my marketing job as well as ideas about potential content for social media.

Try it yourself and let me know your experience! Do you have tips of other tools that you use for your marketing planning? /Mimmis Cleeren, CEO, SUNMICO

#GenAI #AI #NotebookLM #B2Bmarketing #consulting #brandstrategy #scaleups #tech #growth #B2B