New video: How to create sustainable business growth in B2B

Mimmis Cleeren (SUNMICO AB) and Pernilla Brouzell (4P Business Performance AB). Film production by Björn Mathlein.

This is the first video in a series on the topic "How to create sustainable business growth in B2B", featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.

In their careers and various consulting assignments, they have noticed that many companies have difficulty gaining a holistic understanding of how marketing, sales, product, culture and leadership are interconnected to create sustainable growth. We would like to create a dialogue and a better understanding around this.

This first part of the video series discusses:

• The 4P's for sustainable growth

• The importance of company culture and values

• A company’s growth journey and the three stages of maturity (Crawl – Walk – Run)

• Marketing objectives and tactics to successfully build long-term brand value and business growth

• Customer focus and the customer lifetime journey

• Why it doesn’t make any sense to try and run before you can walk

Watch the video and let us know what your thoughts are on the topic. The video is in English with Swedish subtitles.

#b2bmarketing #marketingstrategy #marketingtips #marketingconsultancy #customerexperience #brandstrategy #sustainablegrowth