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Episode 2: The 95-5 Rule – How B2B companies must conquer the Long vs. Short for sustainable growth
In this podcast episode, we dive into the "operational tug-of-war" that defines B2B marketing: the tension between immediate sales activation and long-term brand building.
Mar 23


Happy International Women's Day
Today, on International Women's Day, we'd like to take a moment to celebrate our senior consultants that help clients every day.
Mar 9


Marketing strategy & customer insights for Intelligence as a Solution provider
Learn how SUNMICO helped Comintelli with strategic marketing advisory and customer insights for the company's next growth phase.
Feb 10


Treats, not tricks: Happy Halloween and Q3 reflections from SUNMICO
It’s that time of year when the ghosts and goblins come out to play. Let us share some treats from the past quarter. Happy Halloween!
Oct 31, 2025


Happy Midsummer!
Wishing our clients, partners, suppliers and freelance consultancy network a very Happy Midsummer! Here's a brief recap of the past quarter's activities.
Jun 20, 2025


Customer insights to fuel transformation and growth
Pernilla presented the results of a customer insights and brand loyalty study, along with employee survey results to our client Comintelli.
Jun 11, 2025


New video: Balancing the Long and the Short
Second video in a series on how to create sustainable business growth in B2B, featuring Mimmis Cleeren and Pernilla Brouzell.
May 8, 2025


New video: How to create sustainable business growth in B2B
First video in a series, featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.
May 2, 2025


Happy Easter and welcome to new client Comintelli!
Wishing you all a Happy Easter, announcing a new client and sharing two B2B marketing advice for uncertain times.
Apr 17, 2025


Film shoot - How to create sustainable business growth in B2B
We are shooting a new video series where we discuss how to build long-term brand value and business growth in B2B.
Nov 29, 2024
Ready to put these insights into action? Let SUNMICO elevate your business with tailored B2B marketing strategies that drive real results!
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