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SUNMICO core competencies for transformation and growth

  • Marie-Louise Cleeren
  • 2 days ago
  • 1 min read
Heading in white and blue text. White icons with text on red background, around a SUNMICO logo in the center.
5 core competencies for transformation and growth. Source: SUNMICO AB.

Are you a CEO, Sales & Marketing VP or CRO looking to transform, scale, or accelerate growth? SUNMICO has five critical competence areas to help you on your journey:


  • Interim Marketing Leadership (CMO/Head of Marketing): Quickly filling crucial leadership gaps during transitions, restructuring operations, or launching new business units, ensuring seamless execution.

  • Strategic & Operational Execution: The ability to combine strong strategic thinking (positioning, GTM strategy, brand platform) with hands-on implementation (digital campaigns, content creation, event planning, agency sourcing).

  • Transformation & Organizational Development: Guiding scale-up activities, performing gap analysis, leading team coaching, and restructuring marketing operations to align with corporate growth objectives.

  • Bridging Tech, Business, and Culture: Leveraging deep expertise in complex technical fields (e.g., SaaS, Cloud, AI, 5G, Semiconductors, IoT) to translate complex technology into clear, effective B2B messaging that resonates with target audiences and drives employee engagement.

  • B2B/B2D Go-To-Market Expertise: Specializing in creating market awareness and driving adoption for new platforms, SaaS solutions, and tools, including unique expertise in Developer Marketing (B2D) and ecosystem building.


SUNMICO provides the strategic foundation, operational efficiency, and leadership required to ensure your B2B marketing efforts deliver tangible results and support long-term company strategy.


We’d love to explore how we can support your company’s journey!

 

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