Treats, not tricks: Happy Halloween and Q3 reflections from SUNMICO
- Marie-Louise Cleeren
- Oct 31
- 2 min read
It’s that time of year when the ghosts and goblins come out to play, but here at SUNMICO, we’re focused on the treats – the successful projects, strategic collaborations, and valuable learnings of the past quarter! Happy Halloween to our esteemed clients, partners, suppliers, and dedicated consultancy network. We are incredibly grateful for the dynamic and results-driven relationships we share as we help innovative tech scale and grow.
Client trust and execution of strategy
One of the great pleasures this past quarter has been seeing our client Comintelli launch their new brand identity and website, marking a repositioning of the company and reflecting Comintelli’s new vision, “Enabling intelligence that shapes the future.” SUNMICO is grateful for the opportunity to contribute to Comintelli’s transformation and scale-up journey: providing strategic marketing guidance and customer engagement insights, and seeing the client execute the first steps in the new marketing strategy and plan focused on driving transformation, growth, brand awareness, customer satisfaction and loyalty. We wish Comintelli continued success on their journey!
Strategic B2B marketing and leadership lessons
We have also been excited about diving deep into strategic discussions with partners and industry leaders at various events, with lessons learned featured in our resource section.
Recent discussions and external content has focused heavily on the delicate balance between strategy and execution required for effective B2B marketing. We often talk to clients about ”The Art of Balancing the Long and the Short,” and recently explored a critical content strategy topic, "Gated or Ungated? The strategic decision that defines your B2B Trust and Lead Quality," at a Marketing AW in Stockholm.
Our CEO has shared valuable leadership lessons from the annual Chefdagen earlier this month, highlighted in ”Key Insights from Chefdagen 2025.”
The Nordic scale-up journey
Supporting global scale-up ambitions, we have summarized the "Three keys to global expansion for Nordic tech companies" and ”The Nordic Scale-up Playbook,” drawing on insights from Nordic Software Summit 2025 and Nordic Tech Week 2025.
Unwavering commitment to transformation and growth
All the above discussions underscore our commitment to providing strategic marketing leadership and transformation support for tech companies thoughout their scale-up journey.
We are truly thankful for the opportunities to deliver strategic and hands-on consulting, drawing on expertise in areas like B2B marketing and brand strategy, audience analysis, value proposition refinement, implementation of digital marketing campaigns, and customer engagement analysis. Whether working with clients in long-term partnerships or on short-term projects, our goal is to help our clients achieve tangible results tied back to their overall business strategy.
We would also like to extend a massive thank you to our network of experienced and vetted freelance consultants and project managers who match specific client needs. Your support in handling everything from content creation to film production and customer surveys is invaluable.
As we head into the last stretch of the year, we look forward to bringing new clients onboard and help them on their journey. Wishing you all a safe and delightfully spooky Halloween!
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