New video: Balancing the Long and the Short
- Marie-Louise Cleeren
- May 8
- 1 min read
Updated: May 16
This is the second video in a series on the topic "How to create sustainable business growth in B2B", featuring Mimmis Cleeren, Owner & CEO of SUNMICO, and Pernilla Brouzell, Founder & CEO of 4P Business Performance.
This second part of the video series is called ”Balancing the Long and the Short” and discusses:
How to balance long-term and short-term marketing work to support a company’s growth journey
The 95/5 rule
The customer buying journey
The impact of emotional vs. rational communication on the purchase decision and how to earn trust
Customer experience and how to maximize customer lifetime value
Watch the video and let us know your thoughts on the topic.
The video is in English with Swedish subtitles.
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